That’s right I haven’t blogged for a while so I’ll ease back in with another Friday read. This week it’s a topical focus, the first post is a recent outreach piece from Moosa Hemani of SE Talks.com which discusses tips for improving your web outreach and increasing your response rates. This is particularly useful as it includes tips that can be easily applied to link removal outreach as well which is still the hot topic and a big headache for SEOs at the moment.
Lee Odden at Top Rank Blog recently raised a good point, that as much as it’s important to offer fantastic relevant content in your outreach this all goes to pot if nobody reads your email. It’s an essential part of outreach to provide the right hook in your outreach email to entice webmasters and editors to read on and also to offer something shareable that will offer them gain as well!